first_imgThe Vermont Chamber of Commerce is heading to Shanghai from March 30-April 2 to promote Vermont at one of Chinas largest travel industry and consumer shows. The China World Travel Fair (WTF) targets Chinese tour operators, travel agents, and consumers, presenting opportunities for Vermont to enter China’s rapidly growing outbound travel market. Over 40,000 travel agents, tour operators and consumers visited the show last year. Shanghai is China’s biggest and most affluent city, with a population of over 16 million.China boasts a population of over 1.3 billion. A full 30 million Chinese took vacations beyond China last year, a number that is expected to swell to over 100 million Chinese individuals traveling by 2015. With many Chinese enjoying rapidly increasing incomes, and freedom to travel abroad, China is widely expected to emerge as one of the world’s leading outbound markets within the next decade.The Vermont Chamber will participate in the WTFs Visit USA Pavilion, sponsored by the US Commercial Office in Shanghai. Vermont Chamber Asia Division Director Chris Barbieri stated, China is a colossal market, just waiting to by tapped by Vermonts travel and tourism industry. Chinese travelers are rapidly becoming be a force in international travel, and we must be positioned to capture our share of that market segment.In addition to participating in the Visit USA Pavilion, all exhibitors will be invited to an America Night Reception hosted by the US Consulate General. Other attendees at the reception will include Shanghai Municipal Tourism Bureau officials, key tour operators, and the media. The Commercial Service Office will also provide matchmaking meetings with key local tour operators. Finally, all Visit USA Pavilion participants will participate in a seminar presented by the visa section of the U.S. Consulate to discuss how the visa process impacts the United States as a travel destination.The Vermont Chamber has maintained international trade offices in Shanghai and Taipei for a number of years. In support of Vermont’s presence at China World Travel Fair, the Vermont Chamber Shanghai office has facilitated the Mandarin Chinese reproduction of Vermont travel information for distribution at the WTF, as well as at other venues in China. ###last_img

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