first_imgBenchmarking tool launches to support sector’s Covid recovery AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2 Tagged with: benchmark COVID-19 RevenuesFundraising costsSupporter volumesRecruitment performance and CPARetention ratesStaffing levels and resourceIt will also collate and analyse more qualitative data including:Fundraising plans and prioritiesTargets and confidence levelsFears for the futureInnovation and diversificationTeam function, culture and moraleIdeas and attitudes at exec and trustee levelParticipation in the Covid-19 Impact Monitor costs £5,000 (exc. VAT). Chartered Institute of Fundraising members can access a discounted rate of £3,450 (exc. VAT). To take part in the survey, a charity representative with oversight of all fundraising activity (typically head or director of fundraising) should contact [email protected] or [email protected] before 30 September. Surveys should be completed by mid-October with the first reports returned to participants in December. About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.  323 total views,  2 views today A quarterly benchmarking tool is launching to track the impact of Covid-19 and the sector’s recovery, and provide guidance on how to respond and rebuild.Put together by Open and Freestyle Marketing, who are also behind Charity Benchmarks, the Covid-19 Impact Monitor will give leaders insights into the effect of Covid-19 on fundraising and how to rebuild fundraising activity.They said:“Fundraisers are being asked to reforecast or even restructure when none of us have lived or experienced a time like this before.“With the Covid-19 Impact Monitor we want to help decision making by delivering concise, focused reports giving clear comparisons between fundraising programmes as well as a view on the expectations for the future – on a quarterly basis.”The Covid-19 Impact Monitor will compare KPIs for each quarter of 2020 and beyond with the corresponding quarter of the previous year, allowing organisers to see the impact of Covid-19 and track the sector’s recovery. Participants will receive detailed, fully illustrated reports for quarters 1-3 in November 2020, and then an additional report for quarter 4 in January 2021.As well as tracking performance on a quarterly basis, organisers will talk to fundraising leaders and practitioners at all levels across the sector to understand how they see both the immediate challenges and the longer-term implications of the current situation. These findings will be published alongside the data to prompt discussion, share knowledge and add a further dimension to the report as well as further support for the charity sector.Looking across a range of fundraising types – from cash giving and retail to corporate and statutory funding – the report will focus on the key metrics leaders need to understand performance, including: Advertisement  324 total views,  3 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2 Melanie May | 23 September 2020 | Newslast_img

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