The report, “Next Generation Call Centres: CTI, Voice and the Web”, is available from Ovum for £1,495 on 020 7312 7318. The integration of call centres with Web sites should offer considerable benefits to charities with telemarketing experience. A new report from Ovum confirms that the Web is unlikely to replace call centres: it is complementary to them rather than a competitive alternative.The integration of call centres with Web sites should offer considerable benefits to charities with telemarketing experience. A new report from Ovum confirms that the Web is unlikely to replace call centres: it is complementary to them rather than a competitive alternative.Ovum defines a Web-enabled call centre as “a call centre that handles interactions between callers and call centre agents that involve the internet and include a real-time communication between the two parties.” The potential for fundraising charities of call-enabling their Web sites is clear. Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  16 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Howard Lake | 29 January 1999 | News Call centres and the Web

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